Presentation

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Charlotte Fougère began her career in tourism at Club Med, focusing on marketing and sales roles in London and in France, before joining Horwath HTL, a Global Leader in Hotel, Tourism & Leisure Consulting in 2009. There, she led impactful projects, including feasibility studies for tourist and cultural facilities and destination strategies in France and internationally. She also produced several sector analyses for the French Ministry of Economy and Finance, and contributed to the structuring of new financing programs to support innovative tourism businesses for BpiFrance and the Caisse des Dépôts et consignations

 

With a passion for wine tourism and heritage, she took charge of the development of Château de Pommard in Burgundy in 2016, with the objective of transforming this century-old estate, totaling 10,000 m2 of historic buildings, into an emblematic French wine tourism destination (project > €40M). She was also a designated member of Atout France Executive Wine Tourism Board from 2016 to 2018, before launching her consulting company, Calice Hospitality, to support other vineyards in France and Europe, where she collaborates regularly with Egis Group.

 

Since 2020, Charlotte Fougère has served as Deputy Mayor of Beaune, responsible for culture and major projects. In this role, she oversees the development of the Cité des Climats et des Vins de Bourgogne, inaugurated in 2023, and initiates various cultural events and festivals, including the Belen Festival created with André Manoukian. She was elected Vice-President of the Climats of Burgundy - World Heritage in the same year and actively contributes to the vineyard management strategy in compliance with UNESCO requirements. Her mandate was renewed in 2023 for another three years. She regularly shares her expertise as a lecturer in wine tourism management at Inseec Business School.

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Aware of the challenges posed to wineries and wine destinations in developing attractive wine tourism concepts, Charlotte Fougère founded Calice Hospitality & Wines in 2018 with the objective of making her expertise available to owners and investors looking for new offers.

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References

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Wine tourism projects

• Definition of the Wine Tourism Development Strategy and Support for classification of Saint-Tropez Vineyard, 2024

• Assistance in Creating the Loire Volcanique Wine Route for the Côtes Roannaises and Côtes du Forez Vineyards as part of their "Vignobles et Découvertes" classification, for the Department of Loire, 2022

• Feasibility Study, Technical and Economic Project Management Assistance for the Creation of an iconic Wine Tourism Facility for the Loire Valley in Chinon Vineyard, 2019-2020

• Opportunity Study for the Creation of a City of Wine for Jura Vineyard, for the CIVJ, 2019

• Wine Tourism Development Strategy and Labeling of Saint-Pourçain Vineyard in Auvergne, for the Saint-Pourçain Val de Sioule Community, 2019

• Project Management Assistance for the Renovation and Creation of the Wine Tourism Concept at Château de Saint-Aubin, for Famille Piffaut Vins et Domaines, 2020-2022

• Support for Bpifrance in Evaluating a Fundraising Request from an Operator for the Creation of a Wine Tourism Digital Platform (>€1M), 2019

• Wine Tourism Expert for the Istria Wine Region, Croatia, and Support for the "Istria Gourmet Festival": "Creating International Wine Tourism Offers and Customer Experience", 2018

• Wine Tourism Expert for Inter-Rhône "Les Rendez-Vous de l’Œnotourisme": "Creating a Brand, Promoting Wine Tourism Offers, and the Challenge of Reception", 2018

• Director of Development at Château de Pommard, Côte d’Or, 2016-2018, overseeing wine tourism activities and construction projects.

 

Market and feasibility studies

• Development study for the creation of an Arena, Epamarne / Eurodisney / Pierre & Vacances, 2016

• Development Study for the Creation of a 5000-Seat Arena in Val d’Europe, for Epamarne and Eurodisney, 2015

• Feasibility Study for the Creation of a Cinema and Film City in Cannes, City of Cannes, 2015

• Opportunity study for the creation of an innovative accommodation unit, Val de Marne General Council, 2014

• Feasibility Study for the Conversion of the Episcolpal Palace in Chartres, Eure, 2014

• Study for the Rehabilitation of the Congress and Exhibition Center of Pontivy, Britain, 2014

• Project Definition Study for the Pompadour Tourist Residence Site, Caisse des Dépôts, 2013

 

Master plans, programming, AMO, operations management

• Definition study for the renovation of Pompadour resort, Caisse des Dépôts de Consignations, 2013

• Project management assistance for the opening of l'Acclameur, 3,500-seat event complex, City of Niort, 2012

• Developpement study for the Bois des Forts resort (240 ha), CU de Dunkerque (investissement : 30M€), 2012

• Masterplan of the Lac de Madine: definition of the accommodation concept, repositioning of sports activities (sailing school, equestrian center) and renovation of the historic buildings, 2011

 

Management and strategies

• Definition study of France Investissement Tourisme, public fund to support tourism innovation (100M€), Bpifrance, 2015

• The Private Accommodation Tourism Market - Ministry of Economy / DGCIS, 2015

• The French Receptive Tourism Industry, a lever for boosting foreign markets, Ministry of Economy, 2012

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Education

 

Sciences Po Lille, Master in Politics, Economics, Social Sciences

Sorbonne University (IREST, Paris), Master in Hospitality & Tourism Management

HEC Executive, Certification in Digital Marketing and Innovation

Wine And Spirits Education Trust - WSET 2